VIDEO MARKETING WORKS
Video Drives Traffic
Video attracts 3x as many monthly visitors, doubles their time on site, and increases organic traffic from search engines by 157%.
Video Retains Web Site Visitors
The average website visitor spends 88% more time on a website that contains video
46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
Video Convinces Consumers to Buy
Visitors who watch product videos are 85% more likely to buy than visitors who do not. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. Purchasers who viewed video on product pages were 144% more likely to add product to their carts than other purchasers.
Video Drives Engagement on Facebook
Posts with video are given extra weight in the algorithms. They have higher engagement rates than
posts with just plain text or links. The combination of videos and photos are the key to super exposure!
Online video will account for 69% of consumer internet traffic by 2017.
Of all internet users who watch video online…
Plan – Produce – Promote
Plan – Video should be part of your overall marketing plan, and engagement tactic that supports your goals. Producing great video is not enough – you have to USE it! Identify your goals, whether they are raising awareness or driving business, and establixh your success metrics.
Produce – Who’s your target market and what’s your budget? Once you’ve answered those questions, find a video production company who can bring your vision to life. Think about highlighting satisfied customers or your unique services.
Promote – Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, YouTube…