Michele Mauviel
Creative Direction Portfolio

Brand ▪ Web ▪ UX ▪ Campaign ▪ Publication ▪ Storytelling

Creative direction for complex communications.

I lead creative work where strategy, design, content, and digital execution need to work together — from brand systems and websites to campaigns, reports, social creative, publication design, and visual storytelling.

Hands-on across concept, writing, design, UX, client leadership, and production oversight.

View Résumé ▪ LinkedIn ▪ Email Michele

Selected Work

Brand & Web Positioning

Strategy ▪ UX ▪ Website Design ▪ Lead Generation ▪ Publication Development

Challenge

Reposition a senior-led digital agency so the brand communicated clarity, credibility, strategic thinking, and practical execution — without feeling dated or overly corporate.

My Role

Creative direction, positioning, UX, information architecture, copywriting, page design, lead-generation strategy, and production oversight.

Created

Website design system, positioning language, downloadable guide, landing page, CTA strategy, and content patterns for future site growth.

Screenshot of a web agency homepage with logos and a booklet titled The Website Clarity Audit.

A digital presence designed to communicate experience, trust, and clear next steps for organizations looking for senior web and digital support.

Professional Services Communications

Information Architecture ▪ Messaging ▪ Website Design ▪ Service Page Systems ▪ SEO Structure

Challenge

Clarify a consulting firm’s services and sectors so different audiences could quickly understand what the firm does, where it fits, and how to take the next step.

My Role

Content architecture, UX strategy, messaging direction, visual design direction, SEO planning, and client guidance.

Created

Navigation structure, service-page templates, homepage messaging, consulting-sector pathways, content hierarchy, team/profile presentation, and scalable page patterns.

Website homepage showing business professionals meeting, service lists, and a mobile version preview.

A content-first redesign built around clarity, credibility, and easier decision-making for complex consulting services.

Enterprise UX + Product Content

UI Design ▪ Product Messaging ▪ Documentation ▪ Onboarding ▪ Help Content

Challenge

Make a complex enterprise Student Information System easier to understand, easier to explain, and easier to support across implementation, sales, and daily use.

My Role

UI planning, UX/content strategy, documentation, onboarding content, website messaging, product communications, and client discovery.

Created

Interface screens, workflow support content, Help Hub documentation, training materials, product feature messaging, website content, sales/proposal material, and onboarding resources.

A website and worksheets for MySIS, an education-focused software platform, in blue tones.

Complex administrative workflows translated into clearer interfaces, support materials, and market-facing communications.

Editorial Brand + Multi-Channel Content System

Brand Strategy ▪ Podcast Packaging ▪ Social Creative ▪ Storytelling

Challenge

Create a modern editorial-style brand and content system for long-term creative conversations that could also translate into social, video, web, and podcast platforms.

My Role

Brand positioning, creative direction, visual/content system design, episode packaging, social media design, YouTube presentation, and digital publishing strategy.

Created

Podcast brand system, website pages, episode graphics, YouTube thumbnails, social templates, guest/story framing, and promotional campaign assets.

A collage of creative people, quotes, and art-related imagery in a grid layout.

An editorial content system designed to give creative conversations a polished, repeatable visual and narrative presence across platforms.

Public-Facing Digital Communications

Community Communications ▪ UX ▪ Navigation ▪ Accessibility ▪. Service Clarity

Challenge

Help public-facing organizations communicate clearly to diverse audiences with different needs, levels of familiarity, and reasons for visiting.

My Role

Website strategy, UX, information architecture, content structure, visual design direction, accessibility-concious layout planning, and client collaboration.

Created

Website structures, navigation systems, homepage pathways, public-service content layouts, event/community pages, and member or customer service sections.

Collage of various business and service website homepages with diverse layouts and themes.

Digital experiences designed for clarity, usability, public trust, and practical day-to-day communication.

How I Work

Clarify the problem

Understand the audience, the decision path, the message, and what the work actually needs to accomplish.

Shape the system

Build the structure, brand, content, UX, visual hierarchy, campaign logic, or page patterns, so the work can hold together.

Make it usable

Design and refine the final assets so they are clear, polished, practical, and ready for the people who need to use them.